Mrunalini Rao introduces her ‘prêt label’ URI, which was launched in the year 2021:
“It is my commitment made to the lives of my makers, the sustenance of craft and livelihoods, and a responsibility towards a thoughtful garment. Designed around conscious choices, this ‘prêt line’ is tinged with ethos of zero waste production, biodegradability, and ethical employment. I’ve designed this collection by thinking about muses of all ages – a mother, a grandmother and a grandchild can all feel the same way by resting the numbers that define their style. Timeless garments never age.
With our soft, rested hues and deeper colours, a pattern so effortless, light but at the same time a statement in itself is rooted in our core. Emphasising on a ‘benefit-for-all’ nature of this project, with our faith vested in our hand craftspeople, weavers and embroiderers—we wish to provide more employment as well as uplift our already existing employees. Our vision is to make an art piece for your wardrobe that builds many lives.
With this ‘prêt line’, we seek to bring comfort in every cloth adorned. Our products are handmade giving it a personal story—a precious human touch whose irregularities are its perfections. In a world of shifting paradigms and neglected lives, a promise is made to provide. There is a culture of belongingness, with a place for everyone”.
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Only available at our Kirkby Lonsdale store. For availability please email info@abrahams-store.co.uk or call us 01524 272299.